Post Blog Runs Discredited Prom Figures
The most obscene story, though, might be an economic one. At a time when our country continues to reel from sluggish job growth, Visa is reporting that parents plan to spend, on average, $1,078 each on the prom.That’s more than a third than what was spent last year.
That’s so much money. Or is it? On May 10, the Today Show’s Moms blog disproved the prom study, which had gone out on PR Newswire. While the study purported to be based on 1,000 phone interviews, it had actually ruled out 741 people who didn’t have children attending prom and 85 people who didn’t know how much they were spending.
Incredibly, the study’s organizers also threw out 55 people who had children attending prom, but weren’t spending any money on it. Those people might have been useful to include in the survey, given that organizers were allegedly trying to figure out how much parents were spending on prom.
As the Today Show’s blog points out, that means the survey’s based on just 119 people, which is a pretty thin number to extrapolate the country’s spending habits on.
This prom poll, now 19 days since discredited, is the foundation of D’Arcy’s post. Is it so much to ask that she or her editors do a quick Google search before running press release stories?
Via the Examiner’s Jenny Rogers